Mastering the Art of Keyword Research
- January 27th, 2012
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An important part of small business SEO services that often gets overlooked is researching the keywords that you will be targeting. Many people get so excited about doing SEO work, and getting their website ranked at the top of Google that they fail to do their homework with the most important step of SEO, which is keyword research. I want to encourage you to really spend some time on this element of SEO because it will pay off tremendously later on down the road. Let me tell you what I did when I first started learning SEO. I didn’t understand that when using the free Google Keyword tool to do keyword research that I needed to unselect the “Broad” option under match types, and select “Exact.” I purchased 15 domain names because I thought that I had found keywords that were being searched thousands of times per month with hardly any competition. After realizing that I should have selected the “Exact” option, I checked my keywords a second time and found that they were only being searched hundreds of times per month. This was a big disappointment, and a big lesson learned!
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